HOSPITALITY / COMMERCIAL
Boo. Star City
Star City, 32 Watson Road, Nechells, Birmingham, B7 5SA • 2024
Contemporary Dining & Brand Experience.
▶ Watch Project Film04
The Project
Vibrant Dining & Signature Energy.
A bold contemporary interior design that combines rich dark finishes, striking red lighting, bespoke seating and statement feature elements.
From branded architectural feature portals to the dramatic walkway leading to the washrooms, every square meter was carefully composed to make it feel unmistakable Boo. The space creates an energetic, immersive dining atmosphere that unites hospitality rigor with striking brand personality.
Location
Star City, 32 Watson Road, Nechells, Birmingham, B7 5SA
Year
2024
Sector
HOSPITALITY / COMMERCIAL
Gross Internal Area
320 m²
Services
Architecture, Interior Brand Experience, Bespoke Booth Seating, Statement Neon Lighting
Status
Completed
Boo. Star City — PROJECT FILM
Star City, 32 Watson Road, Nechells, Birmingham, B7 5SA • 320 m²
Design Narrative
Unmistakable brand energy & materiality.
Sculptural booths, neon lighting ribbons, and dark industrial textures create an immersive urban diner that resonates with contemporary diners.
“Every architectural gesture is crafted to make the dining experience vibrant, social, and unmistakable.”
Boo. Star City combines signature red radiance with durable modern materials for high-volume hospitality.
